FAQ

FAQ

WHAT IS MEDIA ARTS?

Media Arts is the creative use of technology through "digital arts" in these main forms: photography, imaging, sound, animation, video and film, web design, virtual design, interactive design, and 3D design. Various sub-forms include: graphic design, motion graphics visual effects, music, sound design, app design, game design, architectural design, entertainment design, virtual and augmented reality, etc. as well as their combinations.


WHAT IS MEDIA ARTS EDUCATION?

Media Arts Education is the standards-based instruction in and use of the above forms of production and design in K12 schools and after-school programs for learning and creating. This includes its integration with academics and arts disciplines. For example, the video production of a historical drama would combine English Language Arts, Social Studies, Theatre and Music with Video Production. Game Design can include a myriad of contents, such as 3D Design, Character Design, Interactive Animation, World Building, Computer Science and Mathematics.

WHAT CAN STUDENTS PRODUCE AND DESIGN WITH MEDIA ARTS? Anything imaginable! Students can produce any communication, expression or design they can imagine, from web sites, movies and sound productions, to 3D designs and games, as well as their combinations in "transmedia" productions across web broadcasting and social media. With advents in interactivity, virtual design and augmented reality, students can produce entire interactive worlds.


WHY IS THIS NOT ALREADY PART OF ARTS EDUCATION?

Media Arts is not totally new and has usually been under Visual Arts categories. Media Arts' rapid expansion in forms, sophistication and central role in 21st Century culture has necessitated its separation, as is reflected in industry, higher-education and arts organizations (National Endowment for the Arts, National Coalition for Core Arts Standards, Every Student Succeeds Act) . It now has very unique characteristics, forms, tools, and processes, as well as great potentials for learning and creating.

WHY DOES MEDIA ARTS EDUCATION NEED SUPPORT?

Media arts is a new subject area categorization in schools. Traditional educational structures and methods are challenged to recognize and adapt to new inclusions that don't already exist in the system. Media arts needs specific attention and persistent advocacy to become recognized and supported within the educational institution. Media arts educators and programs need specific support in standards, pre-service and in-service training, and program development. Media arts teachers are not specifically cited as a demand, and are therefore not trained in credential programs, nor hired by districts. Also, as an arts content, media arts is considered to be "non-essential", and an "elective" option.

HOW IS MEDIA ARTS EDUCATION ESTABLISHED?

26 states have already adopted or adapted National Core Media Arts Standards developed by the National Coalition for Core Arts Standards. Standards can form a community of practice for media arts teachers to connect and support each other. This collective, along with a broad community of support, would encourage schools, districts and states to begin instituting the discipline through specific ed-code, credentials, courses and recruitment.


WHAT IS THE RELATIONSHIP BETWEEN MEDIA ARTS EDUCATION AND CAREER TECHNICAL EDUCATION?

There are great similarities and complements between CTE and K12 media arts at high school levels. These two programs are distinct but complementary, and mutually amplifying in their co-development. Both could exist in one school at the same time. Also, K12 media arts can prepare students for CTE programs.

- Career Technical Education (CA-Arts Media and Entertainment or US-AV Tech) exists in some high schools and receives robust state and federal funding through meeting program criteria. It emphasizes true vocational preparation and has requirements for the instructors' own career experience, the use of "industry-standard" equipment, with real world learning conditions. Students can matriculate into entry level vocational matriculation or further post-secondary training.

- Media Arts Education is a K12 subject area categorization, that is similar to the other Arts, English and Math, formed through unique standards, frameworks and curricula. It has much greater variability in teacher experience, forms, methods and interdisciplinary conditions. Its outcomes are more general to academic and artistic achievement, and in preparation for career, college and lifelong arts literacy.